What are the shape friendly locations to sell misshapen tomatoes? The effect of point of purchase on consumers' abnormality perception and probability to buy
Vermeir, Petrescu and Petrescu-Mag, Food Quality and Preference 106, 2023, 104809. Two online surveys of 1,021 Romanian and British consumers on misshapen tomatoes by point of purchase. Misshapen tomatoes rated least misshapen and most likely to be bought in fresh markets in Romania, and in organic stands and supermarkets in the UK.
Vermeir, Petrescu and Petrescu-Mag, Food Quality and Preference 106, 2023, 104809. Two online surveys of 1,021 Romanian and British consumers on misshapen tomatoes by point of purchase. Misshapen tomatoes rated least misshapen and most likely to be bought in fresh markets in Romania, and in organic stands and supermarkets in the UK.
Written from the abstract (OpenAlex), 2026-11-10.
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Vermeir, I., Petrescu, D. C., & Petrescu-Mag, R. M. (2023). What are the shape friendly locations to sell misshapen tomatoes? The effect of point of purchase on consumers' abnormality perception and probability to buy. Food Quality and Preference, 106, 104809. doi:10.1016/j.foodqual.2023.104809 https://doi.org/10.1016/j.foodqual.2023.104809