Interventions to break and create consumer habits

Verplanken (2006) ยท Read the paper

Belief-change interventions unlikely to change habits; downstream-plus interventions at moments such as moving household or changing jobs; upstream interventions disrupt old cues and establish new ones.

Belief-change interventions unlikely to change habits; downstream-plus interventions at moments such as moving household or changing jobs; upstream interventions disrupt old cues and establish new ones.

Written from the abstract read 2026-10-12.

What our sources record

Reproduced as it was written when this source was checked, figures and all.

doi:10.1509/jppm.25.1.90. Abstract read: belief-change interventions unlikely to change habits; downstream-plus interventions at moments such as moving household or changing jobs; upstream interventions disrupt old cues and establish new ones.