Commercial features of placebo and therapeutic efficacy
None published, as this is a research letter, and the full text could not be opened; read the PubMed record (authors, title, pages) and Stanford Graduate School of Business's summary, which gives electric shocks to the wrist before and after a placebo, with 85 per cent of the expensive-pill group and 61 per cent of the low-priced group reporting reduced pain; figures cross-checked against The Choice Factory, pp. 141 to 142, which gives n = 82.
None published, as this is a research letter, and the full text could not be opened; read the PubMed record (authors, title, pages) and Stanford Graduate School of Business's summary, which gives electric shocks to the wrist before and after a placebo, with 85 per cent of the expensive-pill group and 61 per cent of the low-priced group reporting reduced pain; figures cross-checked against The Choice Factory, pp. 141 to 142, which gives n = 82.
Written from the abstract read 2026-10-12.
What our sources record
Reproduced as it was written when this source was checked, figures and all.
doi:10.1001/jama.299.9.1016. Abstract read: none published, as this is a research letter, and the full text could not be opened; read the PubMed record (authors, title, pages) and Stanford Graduate School of Business's summary, which gives electric shocks to the wrist before and after a placebo, with 85 per cent of the expensive-pill group and 61 per cent of the low-priced group reporting reduced pain; figures cross-checked against The Choice Factory, pp. 141 to 142, which gives n = 82.