Old Habits Die Hard: Travel Habit Formation and Decay During an Office Relocation

Walker (2015) · Environment and Behavior · Read the paper

Walker, Thomas and Verplanken followed workers at a pro-environmental charity in the United Kingdom, evaluated well before the organisation moved its headquarters to another town and again one and four weeks after the move. Travel habit, meaning behavioural automaticity, weakened right after the move, equally for those who changed travel mode and those who did not. For those who changed mode, habit strength for the old mode decayed gradually over the post-move period while habit strength for the new mode grew. Even when overt behaviour changes, the underlying automaticity does not disappear immediately.

Walker, Thomas and Verplanken followed workers at a pro-environmental charity in the United Kingdom, evaluated well before the organisation moved its headquarters to another town and again one and four weeks after the move. Travel habit, meaning behavioural automaticity, weakened right after the move, equally for those who changed travel mode and those who did not. For those who changed mode, habit strength for the old mode decayed gradually over the post-move period while habit strength for the new mode grew. Even when overt behaviour changes, the underlying automaticity does not disappear immediately.

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Walker, I., Thomas, G. O., & Verplanken, B. (2015). Old Habits Die Hard: Travel Habit Formation and Decay During an Office Relocation. Environment and Behavior, 47(10), 1089-1106. doi:10.1177/0013916514549619