On the perceived value of money: The reference dependence of currency numerosity effects
Wertenbroch, Soman and Chattopadhyay, Journal of Consumer Research 34(1), 2007, 1-10. Framework for boundary conditions on the direction of anchoring in different currencies: consumers anchor on the numerosity of the nominal difference between prices and salient referents such as budgets; supported by experiments evoking different reference standards. No figures in the abstract; the 200, 40, 50 and 10 unit budget example in the article is an illustration of ours.
Wertenbroch, Soman and Chattopadhyay, Journal of Consumer Research 34(1), 2007, 1-10. Framework for boundary conditions on the direction of anchoring in different currencies: consumers anchor on the numerosity of the nominal difference between prices and salient referents such as budgets; supported by experiments evoking different reference standards. No figures in the abstract; the 200, 40, 50 and 10 unit budget example in the article is an illustration of ours.
Written from the abstract (OpenAlex), 2026-11-10; Crossref bibliographic data.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
Wertenbroch, K., Soman, D., & Chattopadhyay, A. (2007). On the perceived value of money: The reference dependence of currency numerosity effects. Journal of Consumer Research, 34(1), 1-10. doi:10.1086/513041 https://doi.org/10.1086/513041