Getting too personal: reactance to highly personalized email solicitations
Personalisation reactance to highly personalised messages when the fit between offer and personal characteristics is not explicitly justified; effect primarily among consumers who perceive the service's utility as relatively low.
Personalisation reactance to highly personalised messages when the fit between offer and personal characteristics is not explicitly justified; effect primarily among consumers who perceive the service's utility as relatively low.
Written from the abstract read 2026-10-12.
What our sources record
Reproduced as it was written when this source was checked, figures and all.
doi:10.1007/s11002-007-9027-9. Abstract read: personalisation reactance to highly personalised messages when the fit between offer and personal characteristics is not explicitly justified; effect primarily among consumers who perceive the service's utility as relatively low.