The development of hierarchy of effects model in advertising
Wijaya, International Research Journal of Business Studies 5(1), 2012, 73-85. Reflective review of the development of the hierarchy of effects model in advertising. Attributes AIDA to writing from 1900 and 1925, argues its variables need updating for digital communication and consumer-oriented marketing, and proposes a longer sequence of stages.
Wijaya, International Research Journal of Business Studies 5(1), 2012, 73-85. Reflective review of the development of the hierarchy of effects model in advertising. Attributes AIDA to writing from 1900 and 1925, argues its variables need updating for digital communication and consumer-oriented marketing, and proposes a longer sequence of stages.
Written from the abstract.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
Wijaya, B. S. (2012). The development of hierarchy of effects model in advertising. International Research Journal of Business Studies, 5(1), 73-85. doi:10.21632/irjbs.5.1.73-85 https://doi.org/10.21632/irjbs.5.1.73-85