The effects of trait-based personalization in social media advertising
No abstract could be found for this paper, so this page does not summarise it.
No abstract could be found for this paper, so this page does not summarise it.
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Winter, S., Maslowska, E., & Vos, A. L. (2021). The effects of trait-based personalization in social media advertising. Computers in Human Behavior, 114, 106525. doi:10.1016/j.chb.2020.106525.