The power of touch: An examination of the effect of duration of physical contact on the valuation of objects
Wolf, Arkes and Muhanna, Judgment and Decision Making 3(6), 2008, 476-482. Two versions of the mug experiment varied how long participants handled mugs before bidding with real money, in an open (English) auction and a first-price sealed-bid auction. Longer physical contact increased bids in both. No figures used.
Wolf, Arkes and Muhanna, Judgment and Decision Making 3(6), 2008, 476-482. Two versions of the mug experiment varied how long participants handled mugs before bidding with real money, in an open (English) auction and a first-price sealed-bid auction. Longer physical contact increased bids in both. No figures used.
Written from the abstract, 2026-11-07.
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Wolf, J. R., Arkes, H. R., & Muhanna, W. A. (2008). The power of touch: An examination of the effect of duration of physical contact on the valuation of objects. Judgment and Decision Making, 3(6), 476-482. doi:10.1017/s193029750000005x https://doi.org/10.1017/s193029750000005x