Effects of supply and demand on ratings of object value.
Worchel, Lee and Adewole asked people to rate the value and attractiveness of cookies that were in either abundant or scarce supply, and varied how the scarcity came about. In the scarce conditions cookies were either constantly scarce or began abundant and then decreased, with the decrease attributed either to an accident or to high demand; the abundant conditions mirrored this. The results are more specific than the summary that usually travels. Cookies in scarce supply were rated more desirable than cookies in abundant supply. Cookies were rated more valuable when their supply changed from abundant to scarce than when they were constantly scarce. Cookies scarce because of high demand were rated higher than cookies scarce because of an accident. And constantly abundant cookies were rated higher than cookies that began scarce and became abundant. The authors interpret the results as extending commodity theory and hypothesise reactance as an intervening process, and a second study addressed demand characteristics.
Worchel, Lee and Adewole asked people to rate the value and attractiveness of cookies that were in either abundant or scarce supply, and varied how the scarcity came about. In the scarce conditions cookies were either constantly scarce or began abundant and then decreased, with the decrease attributed either to an accident or to high demand; the abundant conditions mirrored this. The results are more specific than the summary that usually travels. Cookies in scarce supply were rated more desirable than cookies in abundant supply. Cookies were rated more valuable when their supply changed from abundant to scarce than when they were constantly scarce. Cookies scarce because of high demand were rated higher than cookies scarce because of an accident. And constantly abundant cookies were rated higher than cookies that began scarce and became abundant. The authors interpret the results as extending commodity theory and hypothesise reactance as an intervening process, and a second study addressed demand characteristics.
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Cookies in scarce supply were rated more desirable than cookies in abundant supply; cookies were rated more valuable when supply changed from abundant to scarce than when constantly scarce; cookies scarce because of high demand were rated higher than cookies scarce because of an accident; constantly abundant cookies were rated higher than those that began scarce and became abundant. A second study addressed demand characteristics. doi:10.1037/0022-3514.32.5.906
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https://doi.org/10.1037/0022-3514.32.5.906
DOI: 10.1037/0022-3514.32.5.906