Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size

Yao, Oppewal and Wang examine how consumers respond to unit price increase tactics that change a product's price and its package size at the same time, the two options being cheaper and smaller or more expensive and larger. No abstract is published for the paper in OpenAlex, Crossref or Semantic Scholar and this publication has not read the full text, so nothing is claimed here beyond what the title states. It is cited in this vault as part of the literature on how package size changes interact with price perception, alongside the work on quantity surcharges and consumer inattention, and any use of it for a specific figure should go to the paper itself.

Written from the public record for the paper.

What our sources record

Reproduced as it was written when this source was checked, figures and all.

48, 1075-1094. Cited by title; no abstract was retrievable and this publication has not read it. doi:10.1007/s11747-019-00716-z

Where we use it

• Why the Big Box Is Not the Cheap One, Why We Crave

Reliability of this reference

The link below was matched against the publisher's record on title, first author and year, and all three agree.

The source

https://doi.org/10.1007/s11747-019-00716-z

DOI: 10.1007/s11747-019-00716-z