Design and evaluation of optimal free trials
337,724 new users randomly assigned to 7, 14 or 30 day trials of SaaS products; the 7 day trial gave the most subscriptions; consumer learning, not cannibalisation, supported.
337,724 new users randomly assigned to 7, 14 or 30 day trials of SaaS products; the 7 day trial gave the most subscriptions; consumer learning, not cannibalisation, supported.
Written from the full text read 2026-10-16.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
Yoganarasimhan, H., Barzegary, E., & Pani, A. (2023). Design and evaluation of optimal free trials. Management Science, 69(6), 3220-3240. doi:10.1287/mnsc.2022.4507.