Attitudinal effects of mere exposure

Zajonc (1968) · Journal of Personality and Social Psychology · Read the paper

Zajonc reported that repeated exposure alone made attitudes towards nonsense words and symbols more positive. Reading depth: abstract only; no figures used.

Zajonc reported that repeated exposure alone made attitudes towards nonsense words and symbols more positive. Reading depth: abstract only; no figures used.

Written from the abstract, as recorded for article 280, 2026-11-02.

What our sources record

Recorded when this source was checked, figures included, with page references and quotation marks removed.

Zajonc, R. B. (1968). Attitudinal effects of mere exposure. Journal of Personality and Social Psychology, 9(2, Pt. 2), 1-27. doi:10.1037/h0025848.