The effect of blind box product uncertainty on consumers' purchase intention: The mediating role of perceived value and the moderating role of purchase intention
Zhang and Zhang, Frontiers in Psychology 13, 2022, article 946527. An online survey study of blind box purchases reports that product uncertainty raised purchase intention mainly through emotional value, one component of perceived value, and reports a moderating effect on the path from perceived value to purchase intention.
Zhang and Zhang, Frontiers in Psychology 13, 2022, article 946527. An online survey study of blind box purchases reports that product uncertainty raised purchase intention mainly through emotional value, one component of perceived value, and reports a moderating effect on the path from perceived value to purchase intention.
Written from the abstract, read at OpenAlex record 2026-11-04.
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Zhang, Y., & Zhang, T. (2022). The effect of blind box product uncertainty on consumers' purchase intention: The mediating role of perceived value and the moderating role of purchase intention. Frontiers in Psychology, 13, 946527. doi:10.3389/fpsyg.2022.946527 https://doi.org/10.3389/fpsyg.2022.946527