The Impact of Self-Construal on Aesthetic Preference for Angular Versus Rounded Shapes
Zhang, Feick and Price, PSPB 32(6), 2006, 794-805. Independent self-construal linked to liking angular shapes, interdependent to rounded; stronger when others will evaluate preferences; field study of logos from several countries and two priming experiments largely supported.
Zhang, Feick and Price, PSPB 32(6), 2006, 794-805. Independent self-construal linked to liking angular shapes, interdependent to rounded; stronger when others will evaluate preferences; field study of logos from several countries and two priming experiments largely supported.
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Zhang, Y., Feick, L., & Price, L. J. (2006). The Impact of Self-Construal on Aesthetic Preference for Angular Versus Rounded Shapes. Personality and Social Psychology Bulletin, 32(6), 794-805. doi:10.1177/0146167206286626 https://doi.org/10.1177/0146167206286626