Peter Stewart
Psychologist whose study is the best argument against publishing a plateware rule.
Who they are
Stewart and Erica Goss re-examined plate colour alongside plate shape, using plates with more angular corners than earlier work, and looked specifically for the interaction between the two.
The finding complicates the field in a way its own practitioners welcomed and its popularisers ignored.
Key papers
Stewart, P. C., & Goss, E. M. (2013). Plate shape and colour interact to influence taste and quality judgments. Flavour, 2, 27.
Key ideas
Simple judgments such as sweetness and flavour intensity were affected differently from compound judgments such as quality and liking.
White round plates raised both kinds of judgment. Black square plates raised only the compound ones.
The authors conclude that plate colour and shape influence taste, and not in a straightforward manner, since the effect depends on the interaction of the two.
Concepts on this site
Sources
- doi:10.1186/2044-7248-2-27