Articles (page 16)
- Does Groupthink Explain Bad Decisions
Janis built groupthink on four fiascos and two successes. Later work found no overall penalty for cohesion, and a better-tested route to the same bad decisions runs through information the group…
- Does Screen Reading Cost Comprehension
Screens are blamed for shallow reading, and the largest meta-analysis does find paper ahead. The margin is small, it shrinks for tablets, it depends on the text, and some of it sits in how well…
- Was Amusing Ourselves to Death Right
Neil Postman argued in 1985 that television turns all subject matter, news included, into entertainment. The evidence confirms that news softened and that entertainment-minded viewers drifted away…
- What Engagement Metrics Really Measure
Engagement metrics count clicks, minutes and returns. Studies of search logs, paid ads and Google's own experiments show what those counts leave out, and why a rising number is not the same as a…
- Does Shop Colour Keep People Longer
Shop colour reliably shifts how stirred and how satisfied shoppers feel. Whether it keeps them in the shop longer has hardly been measured: the pooled colour evidence never analysed time spent, and…
- Colour Preferences of Men and Women
Studies of colour preferences by sex give different answers at different ages. The laboratory lean towards red in young women, the toddler split at about two and a half, and the Swiss favourites…
- Do Fancy Colour Names Sell More
A fancy name on a sweater or a jellybean looks like free persuasion. The best-known experiment found that one kind of colour name, the ambiguous kind, raised choice among students who had a moment…
- Why Black Packaging Looks Expensive
In the food experiments that have tested it, black packaging reads as the more expensive choice. The lift is small beside price, depends on the product, and sits alongside weaker readings of…
- Are Generational Differences Real
The question people ask about generations is what the young are like. The evidence answers a narrower one: which differences remain when people of the same age are compared across decades…