Articles (page 3)

A mistake handled well can leave you happier than no mistake at all. The research says it does not reliably bring you back, and the paradox appears mainly under four conditions.

A minor flaw can make a brand more likeable, but only when it is small, comes after the good news, meets a reader who is not looking closely and comes from a brand already seen as competent.

Online shopping jumped in 2020, then gave back part of the jump. Six years on, it is about a sixth of US retail and just over a quarter of British.

Placements that stand out are remembered and placements that fit are liked. Russell's 2002 study shows the two can pull in opposite directions.

When many people make the same mistake, the design is usually the place to look. The lesson runs from 1947 cockpits to the dark patterns of shopping sites.

A bestselling book said warnings make smokers crave. Published brain studies that measured craving found it went down, and a trial found more quit attempts.

Research for the UK consumer regulator found scam victims often knew more than average about the scam's subject, and confidence can be the weak point.

People abandon a trend when a group they do not want to be mistaken for takes it up. A study with yellow wristbands in a university dorm showed how.

People who saw themselves as less active than their peers were up to 71 per cent more likely to die during follow-up. What that does and does not mean.