Articles (page 31)

Research for the UK consumer regulator found scam victims often knew more than average about the scam's subject, and confidence can be the weak point.

People abandon a trend when a group they do not want to be mistaken for takes it up. A study with yellow wristbands in a university dorm showed how.

People who saw themselves as less active than their peers were up to 71 per cent more likely to die during follow-up. What that does and does not mean.

A famous milkshake study found a label changed a hunger hormone but not hunger. A 2022 test found the reverse. What labels can and cannot do.

Most people find a few quiet minutes alone with their thoughts harder than they expect. The famous shock result says less than the headlines claimed.

Limited runs, selling-fast labels, countdowns and last-room warnings are four different tools aimed at different motives. Knowing which one is aimed at you is the defence.

In a trial of people who had quit statins, 90 per cent of the extra symptoms they felt on the drug also appeared on a dummy tablet. What the nocebo effect means.

Brand loyalty feels like a relationship, but decades of buying data show it mostly follows brand size: big brands have far more buyers, each only slightly more loyal.

Timandra Harkness says personalising technology fills a gap in who we are. Christine Rosen says mediated life costs us real experience. Both can be right.