Articles (page 20)
- Why a 1 Per Cent Chance Feels Bigger
In the best-known estimates a 1 per cent chance carries a decision weight of about 5.5. The weight shifts with how vivid the outcome is, and in some experiments it reverses when people learn the…
- What Outcome Bias Does to a Good Call
People rate a decision by how it turned out, even when told the decision maker knew only what they know. Five studies, from medical vignettes to betting prices, follow the habit into courtrooms…
- Phones, Teenagers and the Evidence
One subtitle carries four separable claims, and the strength Jonathan Haidt himself nominates as his central one is the weakest of the four. The trend is accepted on both sides. The correlation is…
- Optimism and How Long You Live
The longevity figure everybody quotes is the model before health behaviour, and the same paper prints the behaviour-adjusted version a few lines below it. The harder finding is what happens when the…
- The Borrowed Premise
On page seven of Deep Work, the founding premise is not argued but borrowed, from four trade books by three other authors. The most quoted number in the attention business is borrowed too, from a…
- The Diagram That Is Not Japanese
The picture sold worldwide under a Japanese name was drawn in Spain, was about purpose, and had one word changed on a small blog on a Wednesday morning in 2014. Its author says so himself, three…
- Does a Good Mood Make Prices Look Fair
A good mood lowers how closely people check what they are told, and it has not been shown to raise what they will pay. None of the studies found asked shoppers whether a price was fair.
- How Self-Monitoring Shapes What We Buy
Some shoppers respond to what a product says about them and others to what it does. A 1974 scale of 25 statements is said to sort them, a 2018 book doubts the sorting, and no source behind this…
- What In-Game Advertising Buys
Studies of brands inside video games measure memory, liking and choice, and they do not agree, because each counts a different outcome. The evidence on recall, attitude and persuasion, laid out…