Articles (page 21)
- What a Camera Can Read on a Face
The commissioned review that was meant to settle this finds the predicted facial configurations real but not diagnostic, while the strongest opposing case now measures twenty-eight categories and…
- What a Weather Forecast Does for Sales
A weather forecast can be scored every day, and the best are reliable. The sales response is harder: it varies by store and product, good-weather gains are largely repaid within weeks, and the…
- What the Flow Studies Measured
The experience-sampling design that made flow famous contains no flow question at all, and the challenge-skill balance at the centre of the book has not held in the experiments built to test it. The…
- How Many Options Should a Shop Offer
Retailers that cut their ranges have counted what followed, and the counts disagree. Cutting items nobody prefers did little harm. Cutting across every category cost one grocer the visits of…
- Why Luxury Brands Hold Their Prices
Luxury houses hold their prices on a theory from 1899, a grocery-panel literature on promotion and a study of hotel guests. The case is coherent, and none of it followed real luxury purchases…
- Who the Studies Were Run On
The most-quoted statistic in psychology is two separate counts nested into one sentence, and both of them belong to somebody the retelling leaves out. A decade of alarm moved the American share down…
- Why Free Beats a Bargain
A price of nothing beats a price of one cent by more than a cent's worth of saving. The experiments say zero works as a category of its own, the best-supported account is affect, and the field…
- How Much of What You Do Is Habit
The forty-three per cent everyone quotes is the share of hourly diary entries in the second of two studies, from 209 Texas A&M undergraduates over two days, and the published criterion was doing…
- What a Customer Apology Must Contain
A recovery after a service failure has three parts, the outcome, the procedure and the treatment, and they do not stand in for one another. The research says money does least of the work, and an…