Concepts (page 65)

Shape symbolism of taste is the reliable pairing of tastes and textures with abstract shapes that differ in how angular they are. The Why We Project uses the term for the 2012 review by Charles…

Everything siblings raised in the same household have in common, as distinct from their genes and from whatever happens to each of them separately. For most psychological traits it explains far less…

Shared experience amplification is the finding that an experience is felt more intensely when another person shares it, and more so when that person is psychologically close. Erica Boothby and…

Shelf facings are the units of a brand displayed side by side at the front of a shelf. A 2009 Journal of Marketing study by Pierre Chandon and colleagues used eye tracking to test how the number of…

Shell shock was the First World War name for the breakdown of soldiers under bombardment. In Peter Watson's account, the sheer number of cases did more than argument to make psychological…

Adding items to an online cart and leaving without buying them there.

Should and could is a two-word distinction about where the terms of your life are being set. Should is how other people want you to live: it speaks in right and wrong, it arrives already decided…

Part of a price kept out of view. The important finding is not that firms do it, but that it can be a stable market outcome rather than a passing trick.

A way of scoring judgements that pulls apart how well somebody distinguishes two things from how readily they say yes at all. Without that separation, a test cannot tell an improvement in accuracy…

A signifier is a perceivable mark, sound or cue that tells a person what can be done and where. The term is Don Norman's, from his design framework in The Design of Everyday Things, and it works…

This is the methodological charge Paul M. Hirsch and Michael Hughes both brought against cultivation research in 1980, and it is the most transferable idea in that whole argument. The original…

A single-item measure captures an exposure or an outcome in one question. There is no scale to average, no internal-consistency statistic to report, and often no definition supplied to the…