Concepts (page 26)
- Projection Bias
Projection bias is the tendency to assume that how you feel now is how you will feel later. People know their tastes change but underestimate by how much. As a result, the conditions of the day can…
- Propaganda vs Advertising
The distinction is Tim Wu's, from The Attention Merchants in 2016. Advertising persuades within an existing marketplace of options: it wants you to pick this one, and it leaves the menu intact…
- Prospect Theory
Prospect theory is Daniel Kahneman and Amos Tversky's 1979 description of how people actually choose between risky options, and it is the parent of loss aversion rather than a consequence of it. Its…
- Psychological Essentialism
Psychological essentialism is the belief that a category has an immutable underlying essence which causes its observable features and licenses inference about features you have not observed. Knowing…
- Psychological Flexibility
Psychological flexibility is the capacity to stay in contact with difficult internal experience, thoughts, feelings and sensations, without being controlled by it, and to keep acting in the…
- Psychological Nutrients
Psychological nutrients is Nir Eyal's macronutrient analogy for the three needs at the centre of self-determination theory: autonomy, meaning volition and control over your own choices; competence…
- Psychological Ownership
The feeling that something is yours, held whether or not it legally is. It raises what you think the thing is worth. It was the obvious candidate for what self-made objects gain once effort looked…
- Psychological Safety
Psychological safety is Amy Edmondson's term for a shared belief that you will not be punished or humiliated for speaking up with ideas, questions, concerns or mistakes. Not comfort, and not…
- Publication Bias
Studies that find something get published. Studies that find nothing sit in a drawer. The published literature on any question is therefore a biased sample of the research actually carried out, and…
- Question Every Requirement
Question every requirement is the first step of the Algorithm, the five-step operating sequence in Jon McNeill's book of that name: treat every requirement as a claim somebody made rather than a…
- Race to the Bottom
A race to the bottom is what happens when attention merchants compete for the same limited pool of attention: content drifts toward whatever most reliably seizes it by reflex, the garish, the…
- Radical Candor (Framework)
Radical Candor is Kim Scott's two-by-two for feedback, and both of its axes describe the person giving the guidance rather than the person receiving it. It is a practitioner's framework, not a…