Concepts (page 21)
- Multiple Intelligences
Multiple intelligences is Howard Gardner's proposal, in Frames of Mind in 1983, that human intelligence is not one capacity but several relatively independent ones, each with its own developmental…
- Musical Anhedonia
No pleasure from music, in a person with normal hearing, normal music perception and a normal reward response to other things. Specific, not general, which is what makes it informative.
- Myelination
Myelination is the growth of a fatty insulating sheath around nerve fibres, which speeds and sharpens the signal they carry. In the deliberate-practice literature it is offered as the neural…
- Name It to Tame It
"Name it to tame it" is a slogan, not a finding, and this page exists to keep the two apart. The phrase belongs to the psychiatrist Daniel Siegel, popularised with Tina Payne Bryson in The…
- Name-Letter Effect
The name-letter effect is the preference people show for the letters in their own name, usually without knowing why. Jozef Nuttin described it in 1985, and it has since been found across languages…
- Nanotargeting
Nanotargeting is advertising aimed at individuals rather than at markets: not women aged twenty-five to forty, but a specific person defined by age, location, stated interests and behaviour. It is a…
- Narrative Identity
Narrative identity is the internalised, evolving story a person tells about their own life, integrating remembered experience, present circumstance and imagined future into a single account that…
- Narrow Framing
Narrow framing is deciding about one thing at a time, as though it were the only decision of its kind you will ever make. The alternative, broad framing, puts the choice back among all the others…
- Narrowcasting
Narrowcasting is cable television's deliberate break from broadcasting to a whole nation toward building channels for one slice of it. Rather than a single channel trying to hold everyone, a channel…
- Nascent Behaviors
Nascent behaviours are behaviours that look niche, trivial or fringe now and turn out to be mass-market once the friction around them drops. It is Nir Eyal's heuristic from Hooked, published in…
- Need Density Hypothesis
The need density hypothesis holds that the more a person's basic psychological needs go unsatisfied in life, the more they will get them satisfied in virtual environments. It comes from Scott Rigby…
- Need to Belong
Roy Baumeister and Mark Leary argued in 1995 that the desire for interpersonal attachment is a fundamental human motivation rather than a preference, something closer to hunger than to taste. Their…