Studies (page 11)
- Huber (1982): Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis
Huber, Payne and Puto report the finding that became the decoy effect. An asymmetrically dominated alternative is one that is dominated by a single item in the choice set but not by another. Adding…
- Hudelist (2012): Diagnostic delay for endometriosis in Austria and Germany: causes and possible consequences
171 patients with histologically confirmed endometriosis; median interval from symptom onset to diagnosis 10.4 years; 74 per cent received at least one false diagnosis; misdiagnosis and…
- Hunt (1995): The subtlety of distinctiveness: what von Restorff really did
Von Restorff's 15 subjects, isolate in second or third position, ten-item lists, ten minutes of prose reading before free recall, recall .70 isolated against .40 control; Hunt's replication with 40…
- I Love Lucy (1953): Lucy Goes to the Hospital
This episode of I Love Lucy, first broadcast on 19 January 1953, is cited here as an audience record rather than as a piece of television. In it the central character gives birth to a son, and the…
- Inman (2009): The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making
2,300 consumers, 28 stores; baseline probability of an unplanned purchase 46 per cent, up to 93 per cent; list use, more frequent trips, fewer aisles, less time in store and paying by cash reduce…
- Inzlicht (2014): Why self-control seems (but may not be) limited
Inzlicht and colleagues propose an alternative to the idea that self-control runs on a limited resource. Their objection is both theoretical, since no plausible physical resource has been…
- Isoni (2011): The willingness to pay-willingness to accept gap, the ‘endowment effect,’ subject misconceptions, and experimental procedures for eliciting valuations: comment
No WTP-WTA disparity for mugs under Plott and Zeiler's procedures; unpublished data from the same study show a significant and persistent disparity for lotteries; new data confirm both results.
- Iyer (2020): Impulse buying: a meta-analytic review
231 samples, more than 75,000 consumers; the 62 per cent figure appears in the introduction as an estimate credited to Chamorro-Premuzic, T. (2015), 'The psychology of impulsive shopping', The…
- Janakiraman (2016): The effect of return policy leniency on consumer purchase and return decisions: a meta-analytic review
Not accessible; read the University of Texas at Dallas news summary, which reports 21 papers, leniency increasing purchases, a smaller but significant increase in returns, and leniency in time…
- Janiszewski (2008): Precision of the Anchor Influences the Amount of Adjustment
Janiszewski and Uy examine the anchoring-and-adjustment heuristic, which has been used to account for a wide variety of numerical judgements, and show that the precision of the anchor changes how…
- Jannach (2019): Measuring the business value of recommender systems
Sections 2 to 4; sales increases of one to five per cent on average where business effects are measured directly (sections 3.2 and 4.1); over 26 per cent for one category of an online grocery store…
- Job (2010): Ego Depletion,Is It All in Your Head?
Job, Dweck and Walton proposed that ego depletion depends on what a person believes about willpower. Across four studies they reported that individual differences in lay theories moderated the…
- Johnson (2003): Do Defaults Save Lives?
Johnson and Goldstein's policy forum is the piece that carried the default effect out of economics and into public life. Using a combination of national data and experiments, they examine what the…
- Johnson (2013): Gender differences in rumination: A meta-analysis
Johnson and Whisman meta-analysed fifty-nine studies, covering more than fourteen thousand adults, on whether women ruminate more than men. The question matters because the leading theory of why…
- Judah (2013): Forming a flossing habit: an exploratory study of the psychological determinants of habit formation
50 participants; frequency and positive attitude predicted automaticity; flossing after brushing produced stronger habits and more frequent flossing at eight months.
- Kagel (1986): The winner’s curse and public information in common value auctions
Experienced bidders respond to strategic considerations; 3 to 4 bidders fit Nash predictions, 6 to 7 bidders bid more aggressively, producing a winner's curse with negative profits.
- Kahneman (1990): Experimental tests of the endowment effect and the Coase theorem
Experiment 1, 44 students in a Cornell law and economics class, mugs sold for $6.00 at the bookstore, induced-value token markets traded as predicted; median selling prices in mug and pen markets…
- Kahneman (1993): When More Pain Is Preferred to Less: Adding a Better End
This is the cold-water experiment, and it remains the clearest demonstration that people will choose more suffering over less. Participants held one hand in painfully cold water for sixty seconds…
- Kahneman (2004): A Survey Method for Characterizing Daily Life Experience: The Day Reconstruction Method
Kahneman and colleagues built the Day Reconstruction Method to solve a measurement problem. Asking people how satisfied they are with life gets a judgment shaped by comparison and expectation…
- Keller (2018): Universality claim of attachment theory: Children's socioemotional development across cultures
Keller's paper is the sharpest published challenge to attachment theory's claim to universality. Her argument is that the theory describes one cultural strategy for raising children, in which the…