Studies (page 15)

This is clinical patient guidance rather than research, and the citation itself records why it is here: it marks a boundary. An article dealing with hunger and blood sugar needed to distinguish the…

Daniel McCarthy and Russell Winer re-examined the 80/20 rule across customer datasets in Marketing Letters. The top fifth of customers accounted on average for about two thirds of sales, and for…

Two scenario experiments led by Michael McCollough found customer satisfaction lower after a service failure and recovery, even an excellent recovery, than after error-free service, leading the…

McComb, Vanman and Tobin pooled forty-eight experimental studies, covering more than seven and a half thousand participants, that tested what happens when people are shown social media content from…

This paper sets two accounts of how a service experience is judged against each other. One holds that the first moments dominate, since an early impression colours everything that follows. The other…

Five experiments; bizarre imagery aided recall in mixed lists; effect persisted across presentation timings; distinctiveness proposed as the explanation.

Experiment 1 found that mixing, rather than the small number of bizarre items, produced the effect.

William McPhee's book on formal models of mass behaviour, credited with the first description of the double jeopardy pattern, in awareness and liking scores. The attribution rests on secondary…

Mertens, Herberz, Hahnel and Brosch meta-analysed the choice architecture literature across many behavioural domains and reported that these interventions are effective and widely applicable. Their…

This is a short letter to a journal, written during the public argument over failures to replicate behavioural priming studies, and its point is a distinction that the argument kept collapsing…

Meyer and colleagues went back to one of the most repeated findings in popular psychology, that printing a question in a hard-to-read font makes people think more carefully and answer…

Stefan Michel and Matthew Meuter analysed more than 11,000 customer interviews in banking. The service recovery paradox was a rare event and the differences, while significant, were not very large…

No abstract could be found for this paper, so this page does not summarise it.

Four experiments, 1,708 participants; AI-labelled art rated less creative and less awe-inducing; stronger among people holding anthropocentric views of creativity.

Three real food choice experiments; at rapid decision speeds saliency influences choices more than preferences; bias increases with cognitive load and is strongest without strong preferences.

Miron-Shatz tested how people evaluate a whole day, using large samples in the United States, France and Denmark who reconstructed the previous day episode by episode and reported how they felt…

Mitchell and colleagues followed people through three real events, a trip to Europe, a Thanksgiving holiday and a three-week cycling trip, measuring what they expected beforehand, how they felt…

Modirrousta-Galian and Philip Higham reanalysed the evidence that gamified inoculation games such as Bad News and Go Viral teach people to spot fake news, in the Journal of Experimental Psychology…

Almost nothing from the rejected message is retained, even a repeated short word list; abstract ends 'The only stimulus so far found that will break through this barrier is the subject's own name.'…

Two experiments separating ownership from loss aversion; the effect appeared when ownership was present without loss, and disappeared when buyers were owners and sellers were not.