Why We Belong

How technology shapes the way we think and live

• Cliques Are a Stress Response

  Why groups close ranks when the environment gets hard, and why the exclusion is the mechanism rather than the malfunction

• Prime Time Never Died, It Started Charging Admission

  The free version of mass simultaneous attention declined. The mechanism was made scarce on purpose and sold back

• The Invisible Weight of Belonging

  Exclusion has one of the largest effect sizes in social psychology. The literature that recommends connection has never priced the membership