Thinkers (page 64)

Peter Wason is the author of the 1960 rule-discovery study in the Quarterly Journal of Experimental Psychology that introduced what is now called the 2-4-6 task. The paper asked whether young adults…

Peter Wright is a consumer researcher and co-author, with Marian Friestad, of the 1994 Journal of Consumer Research paper that set out the Persuasion Knowledge Model. The paper is the frame this…

Phil Rosenzweig is a management scholar, long at IMD in Lausanne, and the author of The Halo Effect and the Eight Other Business Delusions That Deceive Managers, Free Press, 2007, named Business…

Philip Brickman is the first author, with Dan Coates and Ronnie Janoff-Bulman, of "Lottery winners and accident victims: is happiness relative?", published in the Journal of Personality and Social…

Cognitive scientist working on the limits of what people know and how confident they are about it.

Consumer behaviour consultant and author of Consumer.ology, a market researcher's critique of market research, which argues that people cannot report the real causes of what they buy.

Psychologist at the University of Southampton working on memory, metacognition and how judgement accuracy is measured. That background is why the strongest methodological critique of the…

Phillippa Lally is a British health psychologist working on habitual behaviour and how it can be used in behaviour-change interventions. She is the first author of Lally, van Jaarsveld, Potts and…

Piotr Winkielman is a psychologist at the University of California, San Diego, working on emotion, embodiment and the felt experience of thinking. He is the third author of Reber, Schwarz and…

Marketing researcher whose 2008 "Monopoly money" studies showed that the form a payment takes changes how much people spend.

Neuroscientist of music and the brain who looked at the wiring behind musical reward and found it varies.

Qinyu Xiao is the first author of a 2021 preregistered replication of Samuelson and Zeckhauser's 1988 status quo bias experiments, published in Meta-Psychology with Choi Shan Lam, Muhrajan Piara and…