Thinkers (page 14)

Psychologist and first author of the study that served café latte from transparent, white and blue mugs.

Gil Morrot is a sensory scientist at the Centre INRA de Montpellier and the first author of the study almost everyone credits to somebody else. Morrot, Brochet and Dubourdieu (2001), published in…

Glenn Roisman is a developmental psychologist at the University of Minnesota, and he is the reason this site treats attachment carefully rather than either enthusiastically or dismissively. He ran…

Marketing researcher and first author of the 2020 meta-analysis of impulse buying.

Breathwork and mental health researcher whose meta-analysis contains the most useful sentence in the field, and it is a warning.

Organisational psychologist and first author of the 2012 paper that named enclothed cognition.

Hal R. Arkes ran the first systematic experimental programme on sunk costs, with Catherine Blumer in 1985: ten experiments plus a field study on season tickets, all asking why people carry on with…

Marketing researcher who appears on both the scarcity and the unit-pricing sides of this site's retail coverage.

Harvey P. Weingarten is the author of a 1983 paper in Science showing that a learned cue could start a full meal in rats that were already full. The animals had been trained so that a signal…

German psychiatrist and paediatrician (1906 to 1962) whose 1933 experiments showed that the odd item in a list of similar items is remembered better.

Heidi Keller is a cultural psychologist at the University of Osnabrück and the most serious critic attachment theory currently has. Her argument is that the theory encodes a Western middle-class…

Hilke Plassmann is Professor of Marketing at INSEAD, where her research uses brain imaging to test how commercial cues change subjective experience. Her best-known study put identical wine at…