Thinkers (page 4)

B. J. Fogg is a research associate and adjunct professor at Stanford and the founder and director of the Stanford Behavior Design Lab, which he started in 1998 as the Persuasive Technology Lab and…

Balca Alaybek is the first author of the 2022 meta-analysis of the peak-end rule and duration neglect, "All's well that ends (and peaks) well?", in Organizational Behavior and Human Decision…

Barbara Fredrickson is the first author of the paper that establishes duration neglect and the snapshot model of remembered experience: Fredrickson and Kahneman (1993), in the Journal of Personality…

Barbara J. Rolls is a nutrition researcher at Penn State, working on portion size and energy density, and she is the serious portion-size researcher in a field with a good deal of unserious material…

Cognitive scientist at Eotvos Lorand University. First author of the 2022 letter reporting corrected nudge effects near zero with large heterogeneity.

Barry Diller is an American media executive, born in 1942, who ran Paramount and then built the Fox network with Rupert Murdoch. What makes him useful to this site is that his signature inventions…

Barry M. Staw is the organisational behaviour researcher who ran the 1976 study that named escalation of commitment, "Knee-Deep in the Big Muddy". Two hundred and forty business students allocated…

Consumer researcher who checked whether online star ratings track quality. They do not.

Marketing researcher whose meta-analysis put a size on scarcity tactics and confirmed a fifty-year-old moderator.

Ben Grosser is an artist and Professor of New Media at the University of Illinois Urbana-Champaign, where he co-founded the Critical Technology Studies Lab. His best-known work is Facebook…

Cognitive psychologist at UNSW Sydney, working on judgment and decision-making. With David Shanks he reviewed the anchoring literature to test whether stray numbers act on behaviour broadly and…

Decision researcher and first author of the 2015 paper that named algorithm aversion.