Thinkers (page 78)

Author of Collective Illusions (2022), which argues that groups often enact what few members want because each assumes the others want it.

Tom DeWitt is a marketing academic at Michigan State University, director of CXM@MSU, and co-author with Wayne Simmons of The Customer Excellence Enterprise (Wiley, 2025). He also has a…

Tom Postmes is the first author of a 2013 paper in the British Journal of Social Psychology that introduced a single-item measure of social identification and compared it with sixteen other…

Trafton Drew is the lead author of a 2013 Psychological Science study of inattentional blindness in expert observers. In it, 83 per cent of 24 radiologists searching lung scans for nodules did not…

Tuomas Eerola is a researcher and co-author of a 2017 study of sad music and being moved, published in Frontiers in Psychology.

Researcher and co-author of a 2020 field study that tracked heart rate and self-reported fear in people walking through a haunted attraction.

Ulli Zessin is a German psychologist and the first author of the 2015 pooled analysis relating self-compassion to wellbeing across 79 samples and more than sixteen thousand people. It is the study…

Economist and first author of "The Bidder's Curse" (2011), which found eBay auctions often ending above a fixed price shown on the same page.

Uri Simonsohn is a behavioural scientist at ESADE Business School, a co-founder of the Data Colada blog and of AsPredicted, and one of the field's least forgiving methodological critics. His…

Urs Gasser is a legal scholar who studies how societies govern digital technology. With Viktor Mayer-Schönberger he wrote Guardrails: Guiding Human Decisions in the Age of AI, published by Princeton…

Utpal Dholakia is a management researcher. On his 2006 paper in the Journal of Marketing Research he is listed as Assistant Professor of Management at the Jesse H. Jones Graduate School of…

Economist whose work with Rudolf Kerschbamer formalised credence goods, the category of thing you cannot judge before buying or after using. Their 2011 experiment with 936 participants tested four…