Thinkers (page 18)

Jon McNeill is an American business executive and the author of The Algorithm, written with Stephen Baker and published in 2026. He was President at Tesla from September 2015 to February 2018 and…

Consultant neurologist and first author of the 2005 systematic review of misdiagnosis of conversion symptoms and hysteria.

Marketing professor at the Wharton School and author of Contagious. His most useful contribution to this site is not the book's framework but one finding inside the research behind it: interesting…

Jonathan Bricker is a psychologist at the Fred Hutchinson Cancer Center in Seattle who builds smoking-cessation programmes on Acceptance and Commitment Therapy. His framing is that cancer risk is…

Political scientist and first author of a 2004 study showing that candidates listed first on the ballot won a larger share of the vote.

Jonathan Robbin was a social scientist who founded the marketing firm Claritas in 1971 and built PRIZM, a system that combined census data with postal ZIP codes to sort American neighbourhoods into…

Joost Leunissen is a social psychologist at the University of Winchester and first author of the integrative data analysis that pooled 41 nostalgia experiments across 4,659 participants. The result…

Retail strategist and co-author, with Pauline Neerman, of The Future of Shopping (second edition, 2022).

Consumer researcher at the University of Florida, co-author of the 2003 studies on price unfairness with Lisa Bolton as first author. His wider work is on consumer knowledge, memory and comparison…

Joseph Cesario is a social psychologist at Michigan State University and the author of the most serious statement of the case for the defence in the priming replication dispute. His 2014 paper…

Behavioural scientist at the Wharton School, known for research on judgement and decision-making and for work on research methods and the reliability of psychological findings. Co-author of the 2025…

Evolutionary psychologist at VU Amsterdam whose research covers disgust, avoiding disease and costly signalling. He is co-author of both signalling studies this site relies on: the 2007 study of…