Thinkers (page 15)

Howard Gardner is an American developmental psychologist, long at the Harvard Graduate School of Education, and the author of Frames of Mind: The Theory of Multiple Intelligences, 1983, which…

Psychologist, first author with Norbert Schwarz of the 2009 paper testing whether difficulty of pronunciation feeds into judgements of risk. The title states the finding, and this record is explicit…

Environmental economist who showed the decoy effect operating on the valuation of non-market goods.

Igor Grossmann is a psychologist at the University of Waterloo, where he directs the Wisdom and Culture Lab. He is first author of the 2014 paper on Solomon's paradox: people reason more wisely…

Ilja van Beest is a social psychologist, at Tilburg University when the work below was done and latterly at Breda University of Applied Sciences, and second author of the 2015 meta-analysis of 120…

Economist whose model shows obfuscation as an equilibrium strategy rather than a lapse in standards.

Irna Phillips invented the daytime serial, and with it the soap opera. Her contribution to the psychology of attention is a controlled experiment nobody called one: she took the serialisation…

Ivan D. Steiner was an American social psychologist and the author of Group Process and Productivity, Academic Press, 1972. Two things on this site come from that one book: the productivity formula…

Marketing researcher whose in-store studies measured how often shoppers buy what they did not plan to.

Jacob Juhl is a social psychologist at the University of Southampton working on nostalgia and existential motivation, and a co-author of the 2021 meta-analysis of nostalgia's functions and affective…

Jakob Nielsen is a Danish web usability consultant and a co-founder of the Nielsen Norman Group, known for the F-shaped pattern: web readers sweep fully across the top of a page, then progressively…

James Clear is an American author and a popular writer. Atomic Habits (Avery, Penguin Random House, 2018) has sold over 15 million copies and is one of the defining popular psychology titles of its…