Thinkers (page 75)

Sumit Paul-Choudhury is an astrophysicist turned journalist and a former editor-in-chief of New Scientist. His first book, The Bright Side, is the seed for our article on optimism and longevity, and…

Sungeun Cho is the first author of a 2015 paper in Appetite titled 'Blue lighting decreases the amount of food consumed in men, but not in women', with Han-Seok Seo as last author. It is the one…

Economist and first author of the 2017 working paper that tested the privacy paradox with a free pizza.

Susan Broniarczyk was at the University of Texas at Austin when she was first author, with Wayne Hoyer and Leigh McAlister, of the 1998 Journal of Marketing Research study of grocery item reduction…

Susan Nolen-Hoeksema founded the study of rumination. She originated response styles theory and established rumination as a construct in its own right: passive, repetitive attention to your own…

Susan Sprecher is a relationships researcher at Illinois State University, as stated on her 2015 paper with Stanislav Treger in Personal Relationships. The paper tested a simple question about…

Suzanne Higgs is an appetite researcher at the University of Birmingham, and her programme on memory for eating is the most useful and least cited body of work in this area. From 2002 onwards she…

Suzanne Kobasa is an American psychologist who introduced hardiness, a personality style associated with staying well under heavy stress, in "Stressful life events, personality, and health: an…

Suzanne Shu is a marketing researcher and the first author, with Ayelet Gneezy, of the 2010 Journal of Marketing Research paper on procrastination of enjoyable experiences. The paper found that…

Hospitality researcher at San Francisco State who studies menu and wine label design, and the first author of the 2014 paper that reported reliable decoy effects in 11 of 91 attempts.

Szabolcs Számadó is co-author, with Dustin J. Penn, of the 2020 Biological Reviews article on the handicap principle.

Szu-chi Huang is a marketing researcher and the co-author, with Ying Zhang, of the 2010 Journal of Consumer Research paper on endowed versus earned progress. The paper is listed on a Stanford…