Thinkers (page 61)

Nikolaos Ntoumanis is Professor of Motivation Science at the University of Southern Denmark, where he co-directs the Danish Centre for Motivation and Behaviour Change. He is the first author of the…

Co-author of the 2007 paper "Zero as a Special Price" with Kristina Shampanier and Dan Ariely, and lead author of a 2017 Management Science paper on probabilistic free price promotions. The 2017…

Nir Eyal is a behavioural designer and former lecturer at Stanford Graduate School of Business and the Hasso Plattner Institute of Design, best known for two books that argue opposite sides of the…

Noam Mairon is the first author of the 2020 study that tested whether attending to something alongside another person amplifies attention and memory, and found that it does not. The paper matters…

Health behaviour researcher who led a 2016 randomised trial showing that pictorial cigarette warnings raised quit attempts.

Norbert Schwarz is a social psychologist at the University of Southern California whose ease-of-retrieval work changed what the availability heuristic is a claim about. The original account said…

Pablo Delgado is a researcher in reading and educational psychology and the first author of the meta-analysis that settled, as far as anything in this argument is settled, whether people understand…

Co-author, with Jessica Cohen, of the 2010 Quarterly Journal of Economics randomised experiment on the price of anti-malarial bed nets in Kenya, which found that cost-sharing cut demand by 75 per…

Paschal Sheeran is a health psychologist at the University of North Carolina at Chapel Hill whose subject is the intention-behaviour gap: the distance between deciding to do something and doing it…

Patricia Greenfield is an American developmental psychologist, distinguished professor of psychology at UCLA and director of the Children's Digital Media Center, whose subject is how cultural and…

Patrick J. McGinnis wrote "Social Theory at HBS: McGinnis' Two FOs", a humour column published in The Harbus, the Harvard Business School student paper, in May 2004. The column introduced FOMO, the…

Patrick Sharkey is a sociologist at the Princeton School of Public and International Affairs and the sole author of "Homebound", a 2024 paper in Sociological Science showing that average time spent…