Thinkers (page 13)

Erika Peterson is a co-author of Mitchell, Thompson, Peterson and Cronk (1997), the study that established what its authors called the rosy view: people anticipate an event more warmly than they…

Cognitive neuroscientist who documented people with normal hearing, normal music perception and no musical pleasure at all.

Organisational behaviour researcher who measured what open-plan offices do to conversation instead of asking people about it.

Ethan Kross is an experimental psychologist at the University of Michigan, where he directs the Emotion and Self Control Laboratory and holds appointments in psychology and at the Ross School of…

Evan Carter, formerly of the University of Miami, is the researcher who first showed that the evidence for ego depletion was inflated. With Michael McCullough he took the meta-analytic dataset that…

Francis Galton was a Victorian polymath and a half cousin of Charles Darwin. He is the origin of regression to the mean and of the word regression in its statistical sense, which he arrived at while…

Frédéric Brochet is a French oenologist who, as a doctoral candidate at the Faculty of Oenology, University of Bordeaux II, under Denis Dubourdieu, ran the experiment that dyed a white wine red and…

Economist. First author of the 2009 paper on optimal defaults and active decisions, which tested the arrangement with no default at all.

Gal Zauberman is second author, with Dan Ariely, of a 2003 paper on what happens to an experience when it is broken into pieces. In plain words: chop an experience into chunks and people stop…

Gareth J. Hollands is the first author of the 2015 Cochrane review of portion, package and tableware size. A Cochrane review is a systematic review produced to a fixed international methodological…

Garriy Shteynberg is a social psychologist at the University of Tennessee, Knoxville, and the researcher who built shared attention into a formal psychological construct. His work is the main body…

George Beknazar-Yuzbashev is an economist and the first author of a pair of pre-registered studies from 2025 that went back to the sunk cost effect and tested it properly. Pre-registered means the…