Thinkers (page 42)

Consultant neurologist and first author of the 2005 systematic review of misdiagnosis of conversion symptoms and hysteria.

Jon Yablonski is the author of Laws of UX, a book of psychology-based design heuristics that began as a website and was published by O'Reilly Media in 2020, with a second edition in 2024. It is the…

Marketing professor at the Wharton School and author of Contagious. His most useful contribution to this site is not the book's framework but one finding inside the research behind it: interesting…

Jonathan Bricker is a psychologist at the Fred Hutchinson Cancer Center in Seattle who builds smoking-cessation programmes on Acceptance and Commitment Therapy. His framing is that cancer risk is…

Cognitive psychologist whose 2012 study found that both the decoy effect and the compromise effect grew larger as time pressure increased.

Political scientist and first author of a 2004 study showing that candidates listed first on the ballot won a larger share of the vote.

Jonathan Robbin was a social scientist who founded the marketing firm Claritas in 1971 and built PRIZM, a system that combined census data with postal ZIP codes to sort American neighbourhoods into…

Jonathon P. Schuldt is a researcher who, with Norbert Schwarz, wrote "The 'organic' path to obesity? Organic claims influence calorie judgments and exercise recommendations", published in Judgment…

Music psychology researcher who studies why sad music is pleasurable, and finds that feeling moved explains much of it.

Joost Leunissen is a social psychologist at the University of Winchester and first author of the integrative data analysis that pooled 41 nostalgia experiments across 4,659 participants. The result…

Retail strategist and co-author, with Pauline Neerman, of The Future of Shopping (second edition, 2022).

Josef Falkinger is an economist listed by IZA as professor of public finance and macroeconomics at the University of Zurich. His 2008 paper in the Economic Journal, Limited attention as a scarce…