Thinkers (page 43)

Consumer researcher at the University of Florida, co-author of the 2003 studies on price unfairness with Lisa Bolton as first author. His wider work is on consumer knowledge, memory and comparison…

Joseph Cesario is a social psychologist at Michigan State University and the author of the most serious statement of the case for the defence in the priming replication dispute. His 2014 paper…

Joseph Juran (1904 to 2008) was a quality-management engineer and writer, and the editor of the Quality Control Handbook. He named the Pareto principle after Vilfredo Pareto and popularised the…

Joseph Nunes is a marketing professor at the University of Southern California's Marshall School of Business and the first author, with Xavier Drèze, of "The endowed progress effect: how artificial…

Behavioural scientist at the Wharton School, known for research on judgement and decision-making and for work on research methods and the reliability of psychological findings. Co-author of the 2025…

Co-author of the 1997 field test of severity of initiation in real Dutch groups. This site has verified the paper, and nothing else about him.

Joseph Vandello is a social psychologist and lead author of the 2007 Personality and Social Psychology Bulletin paper reporting four studies on support for the underdog.

Joshua S. Rubinstein is the first author of Executive control of cognitive processes in task switching, a 2001 paper in the Journal of Experimental Psychology: Human Perception and Performance…

Joshua Tasoff is Associate Professor of Economic Sciences at Claremont Graduate University, according to the university's faculty page. He is the first author, with Robert Letzler, of "Everyone…

Evolutionary psychologist at VU Amsterdam whose research covers disgust, avoiding disease and costly signalling. He is co-author of both signalling studies this site relies on: the 2007 study of…

Co-author of the 2013 Journal of Consumer Research paper "Free Offer is Not a Cheap Product" with Mauricio Palmeira, which gave a selective accessibility account of why a free offer holds its value…

Judith Chevalier is an economist at the Yale School of Management whose research includes retail economics and consumer product reviews. She is first author, with Dina Mayzlin, of the 2006 paper…