Thinkers (page 17)

Economist who modelled what happens when firms compete on how prices are presented as well as on the prices themselves.

Consumer researcher whose work concerns status, display and conspicuous consumption. Third author of the 2007 study showing that romantic motives raised conspicuous spending in men and public…

Joanne Frattaroli is a psychologist at the University of California, Irvine, who publishes as Joanne Frattaroli Zinger. Her 2006 review pooled 146 randomised controlled studies of expressive writing…

Sociologist who noticed that the standard field experiment on luxury signalling had not been run in a perfectly double-blind way, rebuilt it properly, and found no effect of the luxury label in any…

Consumer researcher who established the decoy effect and, in the same paper, named its commercial use.

Joel Katz is a pain researcher and the second author on Redelmeier, Katz and Kahneman (2003), the randomised colonoscopy trial in Pain. Six hundred and eighty-two patients took part, half of them…

Johannes Hofer, 1669 to 1752, was a Swiss medical student and later a physician who coined the word nostalgia in a dissertation at Basel in 1688. He built it from the Greek nostos, homecoming, and…

John Bargh is a social psychologist at Yale and the central figure in behavioural social priming, the claim that a brief incidental cue changes what a person subsequently does. Two of his best-known…

John Bowlby, 1907 to 1990, was a British psychiatrist and psychoanalyst who argued that a baby's drive to keep a responsive adult close is built in rather than learned. The reasoning was…

John Darley, 1938 to 2018, was an American social psychologist who, with Bibb Latané, ran the experiments that established the bystander effect. The experiments were prompted by newspaper coverage…

John Protzko is a psychologist at Central Connecticut State University and first author of the paper that announced psychology's reforms had worked. Published in Nature Human Behaviour in November…

John Sweller is an Australian educational psychologist, emeritus at the University of New South Wales, who set out cognitive load theory in 1988. The theory holds that learning is limited by how…