Thinkers (page 40)

Wendy Treynor is the first author of the 2003 analysis that split rumination into two different habits, brooding and reflective pondering. Her team stripped out of the standard rumination…

Social psychologist whose research shows that consumer habits are cued by context and held in place by stable settings rather than by attitudes.

Restaurateur and author of Unreasonable Hospitality (2022), an account of building Eleven Madison Park in New York around giving guests more than they expect.

William Paley bought a failing radio chain in 1928 and turned it into CBS, which held the American ratings lead from 1955 to 1976. He matters to the psychology of attention because of what he…

Willoughby Britton is a clinical psychologist and neuroscientist at Brown University who built the instrument the meditation literature was missing. Trials of mindfulness programmes had long asked…

Xavier Drèze is a marketing researcher and the co-author, with Joseph Nunes, of "The endowed progress effect: how artificial advancement increases effort", published in the Journal of Consumer…

Economist whose work explains why hidden fees survive competition instead of being competed away.

Researcher at Chung-Ang University and first author of the 2026 study of how an AI label on a fashion model changes what shoppers think of the product.

Xiaoxue Gao is first author of the 2026 systematic review of psychosocial predictors of adherence in adult group fitness classes, published in Behavioral Sciences, which is the paper that separates…

Ying Zhang is a marketing researcher and the first author, with Szu-chi Huang, of "How endowed versus earned progress affects consumer goal commitment and motivation", published in the Journal of…