Thinkers (page 82)

Ying Zhang is a marketing researcher and the first author, with Szu-chi Huang, of "How endowed versus earned progress affects consumer goal commitment and motivation", published in the Journal of…

Yoav Bar-Anan is a psychologist and the first author of a 2014 paper in Behavior Research Methods that compared seven indirect attitude measures, the implicit association test among them, on the…

Yuyu Chen is a professor of economics at the Guanghua School of Management, Peking University, and the second author of the 2009 American Economic Review paper, with Hongbin Cai and Hanming Fang…

Zeph van Berlo is first author of a 2021 Journal of Advertising meta-analysis of advergame effects that pooled 38 data sets across five outcomes.

Zlatan Krizan is a professor of psychology at Iowa State University whose areas of expertise include personality and social behaviour. He is second author, with Ethan Zell, of the 2014 metasynthesis…