Thinkers (page 74)

Psychologist at the University of Exeter who led the team behind the Office of Fair Trading's 2009 report The Psychology of Scams.

Stephen Monsell is a cognitive psychologist whose name runs through the task-switching literature. With R. Rogers he published the 1995 experiments on a predictable switch between digit and letter…

Stephen S. Tax is a service marketing researcher and the first author, with Stephen W. Brown and Murali Chandrashekaran, of the 1998 Journal of Marketing paper that gave complaint handling its…

Researcher in organisational behaviour, co-author of the sensor study of two open-plan transitions.

Stephen W. Raudenbush wrote the 1984 meta-analysis that put a number on the Pygmalion effect in classrooms. Pooling eighteen experiments, he found an average of about a tenth of a standard…

Social psychologist whose cookie jar experiments are cited constantly for a claim cruder than the one they made.

Steven A. Sloman is the co-author, with Aron Barbey, of the 2007 target article Base-rate respect: From ecological rationality to dual processes in Behavioral and Brain Sciences, which proposes a…

Stuart Card is the first author of a 1978 paper in the journal Ergonomics that compared four devices for selecting text on a display and reported that positioning times for the mouse and the…

Engineer and economist who, with Frederick Schlink, published Your Money's Worth in 1927. Their argument was that mass production had severed the buyer from any means of knowing what they were…

Stuart Shanker is a Canadian scholar, Distinguished Research Professor Emeritus of Philosophy and Psychology at York University in Toronto and founder of the MEHRIT Centre. He is best known for…

Subramanian Balachander is a marketing researcher, listed at Purdue University on the paper, and the co-author with Axel Stock of a 2005 Management Science model of marketers' scarcity strategy, in…

First author, with Vicki Morwitz, of "The Price of 'Free'-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences", published in the Journal of Consumer Research in 2006. In…