Thinkers (page 39)

Economist whose work with Rudolf Kerschbamer formalised credence goods, the category of thing you cannot judge before buying or after using. Their 2011 experiment with 936 participants tested four…

Cognitive neuroscientist who had people bid real money for music they had never heard, while in a scanner.

Sensory neuroscientist and first author of the study that found the cutlery you eat with changes the taste of the food.

Vera Vine is a clinical psychologist working on emotion awareness, emotion vocabulary and emotion regulation in young people. She is the first author of the 2020 analysis that asked whether people…

Verena Michalski is a researcher and the third author of Gollwitzer, Sheeran, Michalski and Seifert, 2009, in Psychological Science, the paper reporting that identity-related intentions noticed by…

Veronika Job is a psychologist at the University of Vienna and the first author of "Ego Depletion, Is It All in Your Head?", published in Psychological Science in 2010 with Carol Dweck and Gregory…

Viktor Mayer-Schönberger is a scholar of internet governance at the University of Oxford. With Urs Gasser he wrote Guardrails: Guiding Human Decisions in the Age of AI, published by Princeton…

Virgil Abloh was a designer trained as an architect and civil engineer who founded Off-White and became artistic director of Louis Vuitton menswear in 2018. He died in 2021, aged 41. He left no book…

Psychologist at the University of Minnesota, first author of the three experiments showing that activating status motives leads people to choose green products over more luxurious non-green ones. It…

W. David Pierce is a researcher at the University of Alberta and the co-author, with Judy Cameron, of a 1994 meta-analysis in the Review of Educational Research and, with Cameron and Katherine…

Walter Mischel, 1930 to 2018, was an Austrian-born American psychologist, latterly at Columbia University, who ran the Stanford delay-of-gratification studies from the late 1960s, universally known…

Author and sales trainer whose The Power of Consistency (2013) teaches a daily written ritual on the premise that private declarations dictate future actions.