Thinkers (page 50)

Leonardo Andrade is a researcher and first author of the 2012 cross-species study of choices between reinforcer sequences.

Leonardo Nicolao is a researcher and first author of the 2009 Journal of Consumer Research paper on whether experiential purchases make consumers happier than material purchases.

Behavioural scientist working on sludge, and on the question of who it actually falls on.

Consumer psychologist whose study is the reason colour-in-context theory survives the collapse of its famous predictions.

Lewina O. Lee is first and corresponding author of the 2019 paper behind every circulated figure about optimism and longevity. Her team followed 69,744 women in the Nurses' Health Study for ten…

Liane Young is a psychologist and the second author, with Adam Waytz, of the 2012 Psychological Science paper The group-member mind trade-off: Attributing mind to groups versus group members.

Linda Dillman was Wal-Mart's chief information officer in 2004, when she was quoted in The New York Times saying that strawberry Pop-Tarts sell at about seven times their normal rate ahead of a…

Linda Henkel is an American memory researcher at Fairfield University, best known for a 2014 study in which undergraduates on a museum tour remembered fewer details of the objects they photographed…

Consumer researcher at Pennsylvania State University, first author of the 2003 studies on perceptions of price unfairness. Consumers believe selling prices are substantially above fair prices…

Lisa Homner is a co-author, with Michael Sailer, of a 2020 meta-analysis of gamification in learning published in Educational Psychology Review.

Lisa B. Shapira is the first author of a 2010 online trial that compared a week of self-compassionate letter writing against an optimism exercise and against a control writing task. It is the most…

Sociologist of work and health whose study is the reason this publication dropped the health argument against open-plan offices.