Thinkers (page 79)

Valeria Stourm is a marketing researcher and the first author, with Eric Bradlow and Peter Fader, of the 2015 Journal of Marketing Research paper on points stockpiling in linear loyalty programmes…

Valerie F. Reyna is the researcher whose denominator neglect model is credited, in a 2007 commentary in Behavioral and Brain Sciences, with anticipating the base-rate respect model of Aron Barbey…

Cognitive neuroscientist who had people bid real money for music they had never heard, while in a scanner.

Sensory neuroscientist and first author of the study that found the cutlery you eat with changes the taste of the food.

Vera Vine is a clinical psychologist working on emotion awareness, emotion vocabulary and emotion regulation in young people. She is the first author of the 2020 analysis that asked whether people…

Verena Michalski is a researcher and the third author of Gollwitzer, Sheeran, Michalski and Seifert, 2009, in Psychological Science, the paper reporting that identity-related intentions noticed by…

Veronika Job is a psychologist at the University of Vienna and the first author of "Ego Depletion, Is It All in Your Head?", published in Psychological Science in 2010 with Carol Dweck and Gregory…

Victoria Husted Medvec is a psychologist and an author of the 2000 paper that named the spotlight effect, with Thomas Gilovich and Kenneth Savitsky.

Viktor Mayer-Schönberger is a scholar of internet governance at the University of Oxford. With Urs Gasser he wrote Guardrails: Guiding Human Decisions in the Age of AI, published by Princeton…

Vilfredo Pareto (1848 to 1923) was an economist and sociologist who held the chair of economics at the University of Lausanne. He is known for an income law and for the idea of Pareto optimality…

Virgil Abloh was a designer trained as an architect and civil engineer who founded Off-White and became artistic director of Louis Vuitton menswear in 2018. He died in 2021, aged 41. He left no book…

Psychologist at the University of Minnesota, first author of the three experiments showing that activating status motives leads people to choose green products over more luxurious non-green ones. It…