Thinkers (page 81)

William Harbaugh is an economist at the University of Oregon. He is first author of the 2010 Economic Journal paper that tested the fourfold pattern of risk attitudes under two measurement methods…

William Kunst-Wilson is a psychologist and the first author of Affective discrimination of stimuli that cannot be recognized, written with Robert Zajonc and published in Science in 1980. The report…

William Paley bought a failing radio chain in 1928 and turned it into CBS, which held the American ratings lead from 1955 to 1976. He matters to the psychology of attention because of what he…

William B. Swann Jr. is the co-author, with Mark Snyder, of the 1978 studies on hypothesis testing in social interaction. In four investigations, participants chose interview questions to test…

William von Hippel is a social psychologist and Robert Trivers's co-author on the 2011 article "The evolution and psychology of self-deception" in Behavioral and Brain Sciences. He was also an…

Willoughby Britton is a clinical psychologist and neuroscientist at Brown University who built the instrument the meditation literature was missing. Trials of mindfulness programmes had long asked…

Xavier Drèze is a marketing researcher and the co-author, with Joseph Nunes, of "The endowed progress effect: how artificial advancement increases effort", published in the Journal of Consumer…

Economist whose work explains why hidden fees survive competition instead of being competed away.

Researcher at Chung-Ang University and first author of the 2026 study of how an AI label on a fashion model changes what shoppers think of the product.

Xiaoxue Gao is first author of the 2026 systematic review of psychosocial predictors of adherence in adult group fitness classes, published in Behavioral Sciences, which is the paper that separates…

Yarrow Dunham is a developmental psychologist and first author, with Andrew S. Baron and Susan Carey, of Consequences of minimal group affiliations in children (Child Development, 2011). Three…

Yasemin Dildar is the co-author of a 2020 paper that tested the lipstick effect on American household spending data from the Great Recession. This is a thin page: it rests on the paper's abstract…