Thinkers (page 80)

W. C. H. Prentice is the author of The interruption of tasks, a critical review published in Psychological Review in 1944. The review gathers the research that followed Maria Ovsiankina's 1928…

W. David Pierce is a researcher at the University of Alberta and the co-author, with Judy Cameron, of a 1994 meta-analysis in the Review of Educational Research and, with Cameron and Katherine…

Walter Mischel, 1930 to 2018, was an Austrian-born American psychologist, latterly at Columbia University, who ran the Stanford delay-of-gratification studies from the late 1960s, universally known…

Wan Yang is a hospitality researcher and the first author, with Lu Zhang and Anna Mattila, of a 2016 Cornell Hospitality Quarterly study of how consumers react to luxury hotel price promotions…

Wayne Simmons is a customer experience practitioner and co-author, with Tom DeWitt, of The Customer Excellence Enterprise: A Playbook for Creating Customers for Life (Wiley, 2025). The book is the…

Author and sales trainer whose The Power of Consistency (2013) teaches a daily written ritual on the premise that private declarations dictate future actions.

Wendy Treynor is the first author of the 2003 analysis that split rumination into two different habits, brooding and reflective pondering. Her team stripped out of the standard rumination…

Social psychologist whose research shows that consumer habits are cued by context and held in place by stable settings rather than by attitudes.

Wenying Li is the first author, with Chen Zhen and Jeffrey H. Dorfman, of a 2020 Applied Economics paper that tested the lipstick effect on American weekly retail scanner data. This is a thin page…

Restaurateur and author of Unreasonable Hospitality (2022), an account of building Eleven Madison Park in New York around giving guests more than they expect.

Will Storr is a British journalist and novelist and the author of The Status Game (2021). The book starts from a pairing Storr takes from the psychologist Robert Hogan: people first need to get…

William Samuelson is the first author of the 1988 paper, written with Richard Zeckhauser, that introduced the term status quo bias. He is also, with Max Bazerman, an author of a 1983 experiment on…