Thinkers (page 69)

Rod Bond is a social psychologist at the University of Sussex and the first author of the 1996 meta-analysis in Psychological Bulletin that pooled 133 Asch-type line-judgment studies across 17…

Roderick M. Kramer is the author of Revisiting the Bay of Pigs and Vietnam decisions 25 years later: How well has the groupthink hypothesis stood the test of time?, published in February 1998 in…

Rohini Ahluwalia is a marketing researcher at the Carlson School of Management, University of Minnesota, whose listed research areas include persuasion, consumer decision making and negative…

Rolf Reber is a cognitive psychologist at the University of Oslo and the first author of the 2004 paper that gave processing fluency its most influential theoretical statement. Its argument was that…

Romain Ghibellini is a psychology researcher at the University of Bern. He is the first author, with Beat Meier, of "Interruption, recall and resumption: a meta-analysis of the Zeigarnik and…

Ron Kohavi is an experimentation researcher who built Microsoft's Experimentation Platform team and has written much of the practitioner literature on online controlled experiments. He was first…

Ronald Fisher was a British statistician and geneticist who applied statistical procedures to the design of scientific experiments. His 1925 book introduced the 5 per cent level of significance, his…

Rory Sutherland is Vice Chairman of Ogilvy UK and founder of the agency's behavioural science practice, and one of the most visible popularisers of behavioural economics inside advertising. His…

Neuroscientist and first author of the 2015 study that surveyed 1,401 people about the dress.

Roxana Daneshjou is a dermatologist and researcher at Stanford. She is the first author of "Disparities in dermatology AI performance on a diverse, curated clinical image set", published in Science…

Roy Baumeister is a social psychologist, formerly of Case Western Reserve University and Florida State, who proposed that self-control draws on a limited resource which depletes as it is used. The…

Experimental economist at the University of Innsbruck, co-author of the credence-goods review and of the 936-participant experiment that ranked four proposed remedies for markets where the buyer…