Thinkers (page 56)

Matthew Walker is a sleep scientist at the University of California, Berkeley, and the senior author on the 2007 study that scanned people after a night without sleep and found the amygdala's…

First author of "Free Offer is Not a Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers", published in the Journal of Consumer Research in 2013 with Joydeep Srivastava…

Max Sjöblom is a researcher and co-author of surveys of live game streaming viewers and competitive gaming viewers on why people watch others play.

Maximilian Friehs is a researcher and co-author of the 2026 studies on observational learning in an obstacle-dodging game.

Psychologist and methodologist. First author of the 2022 reanalysis that found no evidence for an overall nudge effect once publication bias is modelled directly.

American cosmetic surgeon (10 March 1899 to 7 April 1975) whose 1960 book Psycho-Cybernetics is the source of the popular 21-day figure.

McKenzie Rees is the co-author of a 2016 Psychological Science paper that proposed a professional motive for the lipstick effect. This is a thin page: it rests on the paper's abstract and…

Medha Raj is a researcher and the co-author, with Daniel Effron, of the 2020 paper in Psychological Science on how repeated exposure to fake-news headlines changes the perceived ethics of sharing…

Megan C. Good is a marketing researcher who, with Michael R. Hyman, wrote two papers on fear of missing out as a target for advertising: "'Fear of missing out': antecedents and influence on purchase…

Megan Gunnar is a developmental psychobiologist at the University of Minnesota who studies how stress physiology develops across childhood and adolescence, and how relationships regulate it. Her…

Economist and first author of a 2015 study showing that the weather on the day of purchase shapes which cars people buy.

Health researcher and first author of the 2026 survey of sex differences in the diagnostic experiences of people with autoimmune diseases.