Thinkers (page 6)

Behavioural economist. First author of the 2001 study that established the default effect on the administrative records of a real workforce rather than in a laboratory.

Developmental psychologist at the University of Bristol, senior author on the 2018 study of how the IKEA effect develops. His wider work on essentialism and ownership is the relevant background: if…

Bruce Lipton is an American cell biologist and author. He holds a doctorate in developmental biology from the University of Virginia, awarded in 1971, was a faculty member in anatomy at the…

Marketing scientist at the Ehrenberg-Bass Institute and author of How Brands Grow (2010), the book that carried decades of buying-behaviour research to a general marketing audience. On this site he…

Carey K. Morewedge is a behavioural scientist at Boston University and the first author of the 2015 paper reporting that a single training session reduced several decision-making biases, the sunk…

Carol Dweck is a psychologist at Stanford, known outside the field for her work on mindset, the study of what a person's beliefs about their own capacities do to their behaviour. She appears on this…

Catherine Blumer is the co-author, with Hal Arkes, of the 1985 paper that turned the sunk cost effect into an experimental programme: ten studies, including the Ohio University Theater field…

Behavioural scientist working on judgement, advice and decisions under uncertainty. First author of the 2025 Journal of Consumer Research paper finding that uncertain price promotions beat…

Charles Ferster, 1922 to 1981, was a behavioural psychologist and, with B. F. Skinner, the co-author of Schedules of Reinforcement, published in 1957. That book is the seven-hundred-page catalogue…

Experimental economist who, with Kathryn Zeiler, tested whether the gap between selling and buying prices survives careful experimental procedure.

Charles Schreiber is the third author on Kahneman, Fredrickson, Schreiber and Redelmeier (1993), the cold-water study in Psychological Science titled "When more pain is preferred to less: adding a…

Experimental psychologist at Oxford whose laboratory established that the colour of a container changes what people report about the food inside it.